Awareness campaign for the future of local media

FLAIR Stratégie played a crucial role in the content strategy awareness campaign. Faced with the critical situation of local media, the Canadian Union of Public Employees, in collaboration with LaBase, launched an awareness and mobilization campaign. This initiative includes a powerful video highlighting the importance of regional information for democracy, as well as radio and web advertisements. A unifying video featuring artisans also illustrates the cultural significance of quality production in Quebec.

With a media plan focused 100% on local outlets, the campaign invites the public to visit notretele.ca, a platform that FLAIR helped conceptualize and design. This site offers recommendations for political action and tools to enable the public to actively support the future of media.