Fort Insurance : A Strong Brand, Driven by the Passion to Serve

A strong brand, driven by the passion to serve

In September 2023, Fort Insurance and Gaudreau Assurances announced their merger, propelling Fort into the top 10 damage insurance firms in Quebec. This union naturally formed, driven by an ambitious vision that goes beyond mere business objectives to reflect a deeply human ambition. Fort stands out not only as an independent insurance broker but also as an essential partner in its clients’ lives, capable of understanding and valuing what truly matters to them.

Client	Fort Insurance
Industry	Damage Insurance

Bridging transition and brand affirmation

Challenges

Raise awareness of the new brand while ensuring a smooth transition, with a particular focus on the website redesign. The goal is to increase Fort’s visibility and build a strong community that brings together current and future employees and clients, all while strengthening its identity and presence in Quebec

Solution

Our strategy focuses on showcasing the brand’s core values through a coherent and authentic approach. It celebrates the passion driving each team member while emphasizing the commitment to delivering comprehensive, tailored service. Additionally, it reinforces Fort’s dedication to actively addressing the challenges that matter to professionals, solidifying its position as a pivotal player in the industry.

Deliverables

Content strategy
Data analysis and social listening
Project planning
Conception and ideation

Art direction
Social media templates
Media planning
Analytics and reporting

Media buying (search engines & social networks)
Search Engine Optimization (SEO)

Thanks to their strategic and technical support, we have complete confidence that their team will elevate our brand image in the industry — allowing us to focus on what we do best internally. It’s a win-win. Their understanding of our priorities and flexible approach make every project enjoyable, making Flair a valuable partner we always love collaborating with.
Elisabeth Richer & Ariel Bernatchez Consultants, Communications & Marketing at Fort Insurance