Content and Influencer Strategy for PMR

Prominent leader in catalytic converter recycling in Canada

PMR has been empowering its suppliers to obtain the best potential value for their catalytic converters since 1996. The company is set to penetrate the US market, upholding its reputation for industry knowledge and business acumen. The company’s expansion means not only growth, but also a commitment to enriching the industry through shared expertise and strategic guidance.

Client	PMR
Industrie	Recycling of catalytic converters

Committed to ethical sourcing, committed to your success

Objective

Enable target audiences to make more informed business choices with PMR, ensuring easy access to expert advice and full transparency throughout the processing phase.

Solution

Our strategy involved a partnership with a YouTuber who already has a significant audience. Our approach focused on reinforcing PMR’s educational messages, presenting them from various angles.

Deliverables

Content Strategy
Data Analysis
Project Planning
Conception and Ideation
Visual Design

Copywriting
UI & UX Design
Video production
Media Planning
Media Buying

Social Networks
Influencer marketing
Analytics and Reporting

Campaign results

They were ranked among the top search results for the “Catalytic converter recycling” category on YouTube and Google, reinforcing their position as a leader in their area of expertise. The content strategy also led to:

Organic Traffic
(for their blog)