Unconventional Golf

United Passion: A Drive for Golf

Unconventional Golf is an original mini-series conceived as a concept project by FLAIR and Les Productions HERD. Designed to showcase the power of hyper-targeted content in the golf world, the series dives into golf culture through authentic stories and real-life testimonials. The goal: to prove that niche storytelling can drive high engagement, activate a passionate community, and open new opportunities for brands looking to invest in this space.

Client	Productions HERD Inc.
Industry	Golf
Project in action	Read the article on Le Grenier (French) Instagram Youtube

Entering a New Era of Golf

Challenge

Golf continues to struggle with an elitist image and has difficulty reaching new audiences. Clubs and organizations must reinvent themselves to:

Break down stereotypes,
Highlight diversity and innovation,
Stimulate accessibility and engagement around the sport.

Solution

Produce and launch an original mini-documentary series giving a voice to golf’s key players — both local and international — and revealing a renewed vision of golf culture.

Brands and organizations struggle to connect with youth, speak their language, and tap into their culture. We’re here to bridge that gap.
Maxime Charron Producer-director