Employer Brand Strategy for gbi

Celebrating gbi’s legacy by highlighting the pillars of its success.

In celebrating gbi’s 60 years of excellence, we discovered a dynamic and collaborative company culture that defies conventional expectations. At the heart of this project is a bold vision that pushes the boundaries of innovation and creativity, powered by an intergenerational team committed to shaping the future of engineering.

Client	gbi
Industry	Civil engineering

Be where the genius will be

Objective

Strengthen gbi’s notoriety through an employer branding campaign.

Solution

Our annual campaign highlights significant achievements and pays tribute to partners and employees. It aimed to captivate and inspire the next generation, while putting forward the collaborative richness of gbi.

Deliverables

Content strategy
Data analysis
Project planning
Conception and ideation
Visual design

Copywriting
Video production
UI & UX design
Web development
Media planning

Media buying (search engines & social networks)
Search Engine Optimization (SEO)
Analytics and reporting

Campaign results

Linkedin followers
(from 8 000 to 17 000 followers)

+ 56%

Visits
(from 25 900 to 46 600)

+ 235%

Postulations
(from 504 à 5 830 online applications)

+ 1056%

For us, recruitment is the number one challenge for our growth. In collaboration with FLAIR, we were able to increase from 350 to 450 employees. FLAIR supports us strategically by identifying our priorities and developing creative content solutions. Their expertise has truly facilitated our progress and generated concrete results for our company.
Pierre-Samuel Beaudoin Vice-president, Strategic consulting services